Become a Certified Self-Esteem Coach for Adults

Learn Dr. Joe Rubino's method for helping people build real, lasting self-esteem — and earn a living doing work that matters. Study at home, at your own pace, and get certified when you're ready.

$47$1,300

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Who's teaching you

Dr. Joe Rubino
Dr. Joe RubinoCenter for Personal Reinvention

I'm Dr. Joe Rubino. I've spent more than 30 years as a life-optimization and self-esteem coach, and I've personally worked with over 2,000 people — one at a time, by phone and in person.

What I learned in those thousands of hours is that self-esteem isn't a mood or a slogan. It's built from specific, teachable pieces: how a person interprets their past, how honestly they assess where they are now, and whether they've deliberately designed a future worth walking toward.

This program is that method, written down and organized so you can learn it without spending years or tens of thousands of dollars on seminars.

I'd rather put it in the hands of a thousand people at $47 than fifty people at $1,000. That's the whole reason the price is what it is.

Most people never find out what's holding them back

They work hard. They set goals. And they still feel stuck — not because they lack ability, but because somewhere along the way they stopped believing they were capable of more.

You have probably seen this in people you care about. Maybe you have felt it yourself. It shows up as:

None of that is a character flaw. It's a set of beliefs a person picked up, usually a long time ago. Beliefs can be examined. And they can be changed.

That's the work. And it can be taught.


Who this is for

This program was built for two kinds of people, and it serves both well.

You do not need a psychology degree. You do not need a license. You do not need prior coaching experience.

What's included

The Self-Esteem Book PDF · The core text. The full framework, start to finish.
$27
The Self-Esteem Workbook PDF · Step-by-step exercises that turn the reading into practice.
$20
The Self-Esteem Audiobook MP3 · Narrated by Dr. Rubino. For the car, the gym, or the walk.
$79
The #1 Ingredient for Success and Happiness Video · One hour with Dr. Rubino on what actually moves the needle.
$20
Interview with Dr. Joe Rubino Video · One hour on the method and how it developed.
$20
Self-Esteem, Inner Peace and World Peace MP3 · Why this work matters beyond the individual.
$20
Exclusive Client Interview MP3 · Previously released only to private coaching clients.
$29
Tele-Seminar 1: Heal and Complete Your Past MP3 · Working with the interpretations a person carries forward.
$250
Tele-Seminar 2: Assess Your Life and Business Honestly MP3 · Seeing what's actually so, without flinching or exaggerating.
$250
Tele-Seminar 3: Design a Compelling Future MP3 · Building a future by choice instead of by default.
$250
Certification exam and certificate 50 questions. Pass at 70%. Certificate emailed ready to print and frame.
$250
Total value$1,215
Your price today$47
You save$1,168
Get instant access for $47

Everything above, delivered immediately after checkout.

Take 60 days to decide

Go through the material. Do the exercises. Take the exam if you want to.

If it isn't what you hoped for, write to us any time in the first 60 days and you'll get every dollar back. You won't be asked to justify it, and you won't be talked out of it.

I've been doing this for 30 years. I'd rather refund you than have you feel you were sold something.

From students

I had an amazing morning. I have a new client, 20 years old, who wants to lose weight and increase her self-esteem. I did the interpretation exercises with her and she told me she felt so good. I felt so good leaving her house. As you said, to gain personal power is to focus on others.

I feel like I have found my purpose. The girl I saw this morning asked me to speak to her 12-year-old sister as well.

Richard Stanley

I am a South African National Defence Force Brigadier General, but I must tell you, because of our history, one still experiences esteem problems in some situations. With your course, I am addressing this. My dream is to reach those who were denied opportunities in my country, to raise their self-esteem and engage in programs that build peace and promote entrepreneurship.

Mzolisi Charles MenzeBrigadier General, South African Defence Force

In Josie's classroom she set up a bulletin board called "I Have A Dream," with each student's idea of what they want to become. Each student reads their goal before entering the classroom and thinks about it during the day. She has built your concepts of championing each student into her daily lessons. The kids devour it. They love it. They thrive on it.

Robert and Josie HardingHawaii

So many of my clients suffer from unworthiness. I find your course material helps to both deprogram and reprogram my client while in hypnosis.

Heather CarliniMedical hypnotherapist, Canada

Questions people ask

Do I have to take the exam?

No. The certification is optional and included at no extra cost. Plenty of students buy the program purely for themselves or their family and never sit the test.

How long does it take?

Most people finish in two to three weeks working at a comfortable pace. You have up to a year, and there's no penalty for taking your time.

What if I fail the exam?

Most people pass on the first try. You get up to six attempts. The first two submissions are free; after that there's a $25 fee per submission.

What exactly is this certification, and who issues it?

It's issued by the Center for Personal Reinvention, and the title is Certified Coach in Self-Esteem Elevation for Adults. It confirms you've completed this program and passed the exam.

To be straightforward with you: this is a private certification, not a government license or an academic degree. Self-esteem coaching is not currently a licensed profession in the United States, so no license is required to practice — but if you're outside the U.S., check your own country's rules before you start taking clients.

How soon do I get my certificate?

Usually less than two weeks after you submit a passing exam. It arrives by email, ready to print and frame.

Will you help me find clients?

Two ways. You can be listed with your name and contact details in the coach directory on the Center for Personal Reinvention website, for a $45 posting fee ($25 if you later need to change your details).

You'll also get permission to send out eight articles written by Dr. Rubino, with your own contact information added at the end, to build interest in your services.

What do coaches charge?

You set your own fees. Certified coaches we hear from typically charge somewhere between $75 and $300 an hour, most of it by phone. What you actually earn depends entirely on you — see the note at the bottom of this page.

Can I get help with a difficult client?

Yes. Dr. Rubino and other experienced coaches are available by appointment. That consultation is billed at $295 per hour and is normally paid by the client.

How do I get the materials?

Everything is digital and delivered immediately after checkout — PDFs, MP3s and videos you download and keep. Nothing ships.

How is this different from the Platinum Pack?

They share much of the same core material. This version includes the certification exam and certificate, and is priced well below the Platinum Pack.

Ready to begin?

You get all eleven components, lifetime access to the material, the certification exam, and 60 days to change your mind.

Enroll now — $47 one-time

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Dr. Joe Rubino
Dr. Joe Rubino
Center for Personal Reinvention